Betriax

Context

Betriax was an early-stage fintech focused on building digital financial solutions for users and businesses across LATAM markets.

Challenge

The platform needed a strong visual foundation to communicate trust, clarity, and professionalism while supporting product development, marketing initiatives, and business presentations in a highly regulated and credibility-driven environment.

Approach

I collaborated closely with founders and technical teams to design the brand identity, marketing assets, and UX/UI of the platform. My work included creating digital interfaces, sales and pitch presentations, and marketing materials that translated complex financial concepts into clear, accessible visual communication aligned with business goals.

Outcome

The design work supported product validation and stakeholder communication, improved clarity across user touchpoints, and enabled the team to present the platform with greater confidence to partners, users, and collaborators.